Privacy Policy - Revstacks

Last Updated: October 13, 2022

This Privacy Policy (the “Privacy Policy”) explains how Black & White Zebra Industries Inc., doing business as BWZ Revstacks (“Company”, “we”, “us”, “our”), handles Personal Data that you (“user”, “you”, “your”) provide to us or which we otherwise collect when you access and use our website and services located at https://vendor.revstacks.com (collectively, the “Services”).

PLEASE READ THIS PRIVACY POLICY BEFORE USING OUR SERVICES. BY USING OUR SERVICES, YOU CONSENT TO THE PROCESSING OF YOUR PERSONAL DATA IN ACCORDANCE WITH THIS PRIVACY POLICY. IF YOU DO NOT AGREE WITH THIS PRIVACY POLICY, DO NOT USE OUR SERVICES.

Definitions

“Personal Data” means any information relating to an identifiable individual, including without limitation, names, addresses, e-mail addresses, phone numbers, photographs and online identifiers.

“Process” or “Processing” means any action that a person can take with respect to Personal Data, including collecting, using, sharing, and altering Personal Data.

What Personal Data We Collect

Personal Data that we may collect through your use of the Services includes, without limitation, the following:

(a) Website Visits. Whenever a user visits the website, we receive the following information:

(i) Technical information regarding the ways in which users interact with the website. This includes the IP (internet protocol) address used to connect to the user’s computer to the internet, the operating system used by the user’s computer, the type and version of browser used to access the website, browser plug-ins and extensions present on the browser, and time zone settings;

(ii) Interaction information regarding a user’s actions when on the website, as well as how they got to the website and where they go after leaving the website; and

(iii) Personalization information collected both from our website and based upon the existing cookies a user has stored in their internet browser.

(b) Log-Ins and Registrations. When a user registers or logs into an account on the website, they must verify their identity through logging in via their LinkedIn profile details. Through LinkedIn, we collect the following profile information:

(i) Name;

(ii) Email address;

(iii) Profile URL;

(iv) Profile picture;

(v) Job title;

(vi) Company name;

(vii) Company size; and

(viii) Company industry.

(c) Downloads from Website. If a user would like to download one of our white paper documents, they must first provide the following information via webform:

(i) Name;

(ii) Company name;

(iii) Email address; and

(iv) Phone number.

(d) Software Recommendations. If a user would like to take advantage of our software recommendation or advisory services, they must provide the following information via webform:

(i) Name;

(ii) Company name;

(iii) Company size;

(iv) Company industry;

(v) Software requirements;

(vi) Email address; and

(vii) Phone number.

(e) Listing Products. If a user would like to list their company’s products via the vendor panel, they must provide the following information via webform:

(i) Name;

(ii) Company name;

(iii) Product descriptions, screenshots and other details;

(iv) Email address;

(v) Phone number; and

(vi) Payment data for premium services.

These forms contain fields specified with an asterisk (*) that must be filled in, as they are mandatory and necessary. Failing to submit this information will result in failure to download the desired document and/or failure to obtain the applicable product or service. Users are also advised that any inaccuracy, falsity, mistake, or error in any submitted information is their exclusive responsibility. We also advise users to inform us of any change in their Personal Data so as to keep up-to-date, error-free profiles.

Why We Collect Personal Data / How We Use Personal Data

We may collect Personal Data in order to fulfill the following purposes (the “Purposes”):

(a) to provide our Services to you or our clients, including without limitation, software comparison services and marketing campaigns;

(b) to respond to your communications with us;

(d) for internal statistical and operational purposes to better understand how our Services are used;

(e) to improve our Services, including with respect to security and function; and

(f) to carry out any other purpose which is disclosed to you and for which you consent, or as is otherwise permitted by applicable law.

More specifically, our use Personal Data may include:

(i) Business Relationships

When a user consumes content on our website or some of our partner sites, we may use their IP address and cookies or similar technologies (in some cases) to collect anonymous user profiles that indicate organizational interest in specific types of products or services. We may then provide this account-level data to our clients for general analytics, marketing or advertising purposes. However, we do not provide user-level browsing data or IP address data directly to clients. If you would like to opt out of this, please contact us as provided at the end of this Privacy Policy. You can opt out retroactively and/or going forward and request any past data collected about your IP address to be permanently deleted.

(ii) Marketing

We will send promotional emails to users based on their account preferences (which may be changed in the account settings). This includes an email newsletter program, notifications regarding review rewards, as well as changes to administrative information such as terms, conditions, and policies.
Email marketing campaigns published by this website or its owners may contain tracking facilities within the actual email. Subscriber activity is tracked and stored in a database for future analysis and evaluation. Such tracked activity may include, without limitation: the opening of emails; forwarding of emails; the clicking of links within the email content; as well as times, dates, and frequency of activity. This information is used to refine future email campaigns and supply the user with more relevant content, based on their activity. Subscribers are given the opportunity to unsubscribe at any time through an automated system. This process is detailed in the footer of each email campaign. If an automated unsubscription system is unavailable, clear instructions on how to cancel a subscription will be detailed instead. Should an error occur and no link or instructions are displayed, users are advised to contact us and the subscription will be canceled manually.

How We Collect Personal Data

(a) Collection through Services. We may collect Personal Data from you and any devices that you use when you:

(i) use our Services (e.g., by you entering a form on our website, or by otherwise contacting us);

(ii) communicate with us; or

(iii) subscribe to any mailing lists.

(b) Cookies.

(i) General. We may use cookies and similar technologies to track and analyze user activity in order to improve our Services and improve your experience. A cookie is a tiny element of data sent to your browser from a website. The cookie is stored on your hard drive so that your computer or other device may be recognized while you interact with the website.

Most web browsers allow you to modify your settings to notify you when you receive a cookie or to reject cookies entirely. Your computer also provides you with the ability to clear all cookies that have been stored onto your hard drive, should you wish to do so. However, please be aware that you may be unable to access certain parts of the Services if you block or disable our cookies. For more information about cookies, please see: https://www.allaboutcookies.org/.

(ii) Cookies We Set.

Account-related Cookies – If you create an account with us then we will use cookies for the management of the signup process and general administration. These cookies will usually be deleted when you log out. However, in some cases, they may remain afterwards to remember your site preferences when logged out.
Login-related Cookies – We use cookies when you are logged in so that we can remember this fact. This prevents you from having to log in every single time you visit a new page. These cookies are typically removed or cleared when you log out to ensure that you can only access restricted features and areas when logged in.
Survey-related Cookies – From time to time we offer user surveys and questionnaires to provide you with interesting insights, helpful tools, or to understand our user base more accurately. These surveys may use cookies to remember who has already taken part in a survey or to provide you with accurate results after you change pages.
Forms-related cookies – When you submit data through a form such as those found on contact pages or our buyer advice forms cookies may be set to remember your user details for future correspondence.
Site Preferences Cookies – In order to provide you with a great experience on this website we provide the functionality to set your preferences for how this website runs when you use it. In order to remember your preferences, we need to set cookies so that this information can be called whenever you interact with a page is affected by your preferences.

(iii) Third Party Cookies. In some special cases we also use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through this website:

This website uses Google Analytics, one of the most widespread and trusted analytics solution on the web, for helping us to understand how you use the website and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content. For more information on Google Analytics cookies, see the official Google Analytics page.
From time to time we test new features and make subtle changes to the way that the website is delivered. When we are still testing new features these cookies may be used to ensure that you receive a consistent experience while on the site, and ensuring we understand which optimisations our users appreciate the most.
We also use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways (e.g., Linkedin.com). For these to work, the applicable social medial site will set cookies through our website, which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.

(iii) Third Party Data. We may also obtain Personal Data from third parties. We protect such personal Data according to the practices described in this Privacy Policy, plus any additional restrictions imposed by the source of the data and applicable laws.

Grounds for Processing Personal Data

(a) General. We will not process your Personal Data without your consent, unless we are permitted or required to do so by applicable law. Your consent may be express or implied. The type of consent we may rely on in processing your Personal Data will vary based on your reasonable expectations, the sensitivity of your Personal Data, and the circumstances surrounding the collection of your Personal Data. Express consent is when you willingly agree (e.g., orally, in writing, or electronic agreement) to the processing of your Personal Data for particular purposes. Implied consent is when: (i) you do not expressly give consent, but you rather volunteer Personal Data for obvious purposes that a reasonable person would consider appropriate in the circumstances; or (ii) you are given notice and a reasonable opportunity to opt-out of your Personal Data being processed for specified purposes, and you do not opt-out.

(b) European Union. For individuals to whom the General Data Protection Regulation (“GDPR”) applies, we may process your Personal Data on the following grounds, in addition to any other grounds that may be available pursuant to applicable law:

(i) Consent. Where you have given us consent through a statement or clear affirmative action agreeing to the processing of your Personal Data. For instance, by submitting your Personal Data on a form on our website for a specified purpose.

(ii) Contract. Where processing of Personal Data is necessary to perform a contract to which you are a party with us, or which you have agreed to enter with us.

(iii) Legal Obligation. To comply with a legal obligation to which we are subject.

(iv) Legitimate Interests. Where the processing of Personal Data is based on our legitimate interests, provided that these do not override your own interests and fundamental rights. We have legitimate interests in the following:

(A) to properly operate and deliver our Services to you;

(B) to understand how users engage with our Services;

(D) to market our Services; and

(E) to provide customer service, including but not limited to, responding to inquiries and feedback.

(c) Consent. For certainty, by using our Services, you hereby consent to our processing of your Personal Data: (i) for the Purposes set out in this Privacy Policy; and (ii) as otherwise provided in this Privacy Policy.

Disclosure of Personal Data

(a) General. When we disclose your Personal Data to third parties, we take reasonable measures to ensure that these third parties implement appropriate technical and organizational measures in accordance with applicable privacy and data protection laws. We minimize the amount of Personal Data we disclose to what is directly relevant and necessary to accomplish the specified purposes.

(b) Provision of Services. We may disclose Personal Data as is necessary to provide our Services (including any features thereof) to you, including without limitation, by disclosing Personal Data to third party service providers in order to help us achieve the Purposes. For example, we may use third party service providers to help us: (i) analyze usage of our Services; (ii) track the effectiveness of our marketing strategies and communications; (iii) assist with the prevention, detection and investigation of potentially illegal acts and security breaches; and (iv) collect and process error and crash reports and store data. These third parties are authorized to use your Personal Data only as necessary to provide these services to us.

(c) Corporate Transactions. We may also disclose or transfer your Personal Data to affiliates or third parties in the event of a proposed reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or equity, subject in each case to customary confidentiality agreements.

(d) Legal Disclosure. We may disclose Personal Data if we reasonably believe disclosure is in accordance with or required by any applicable law. This includes the disclosure of Personal Data where necessary for the establishment, exercise, or defense of legal claims, or as otherwise permitted by applicable law. We will have no liability associated with any such disclosures made in good faith.

(e) International Transfer and Storage. Your Personal Data may be stored and processed in any country where we have facilities or in which we engage third party service providers. By using our Services and otherwise providing us your Personal Data, you consent to the transfer of your Personal Data to countries outside of your country of residence, which may have different data protection rules than in your country. While such information is outside of the Canada, it is subject to the laws of the country in which it is held, and may be subject to disclosure to the governments, courts or law enforcement or regulatory agencies of such other country, pursuant to the laws of such country. If applicable, we will comply with the GDPR requirements providing adequate protection for the transfer of Personal Data from the European Economic Area to a third country.

Retention of Personal Data

Our data retention periods may vary depending on the country in which you receive Services and applicable law. We will retain your Personal Data only as long as necessary to: (a) fulfill the Purposes; (b) protect our legal rights; and (c) comply with applicable law. We will securely delete or anonymize the Personal Data once it is no longer necessary for us to hold it. We are not responsible for any liability or loss you experience as a result of such disposal of Personal Data. Subject to applicable law, if Personal Data is aggregated or anonymized so it is no longer associated with an identified or identifiable natural person, the Company may indefinitely retain it and use it for any business purpose.

Security of Personal Data

We protect your Personal Data using appropriate technical and organizational measures to reduce the risks of loss, misuse, unauthorized access, disclosure and alteration. However, no method of transmission over the Internet, or other method of storage, is 100% secure. Therefore, we cannot guarantee its absolute security. We encourage you to also take steps to protect Personal Data by, for example, closing all web browsers after using our website.

Rights Relating to Personal Data

(a) General. You have certain rights relating to your Personal Data, subject to applicable law in each instance:

(i) Right to be Informed. To know how your Personal Data is collected, how it is used, and how it is disclosed and stored. This further includes:

(A) Right to Withdraw Consent. To withdraw your consent to the processing of your Personal Data at any time. Please be advised that withdrawing your consent to the processing of Personal Data may impact the provision of Services. For further information on this, please contact us as provided at the end of this Privacy Policy.

(B) Right to Make a Complaint. To make a complaint about the processing of your Personal Data.

(ii) Right to Access. To receive a copy of your Personal Data.

(iii) Right to Rectification. To request correction of your Personal Data.

(b) European Union. If you are an individual to whom the GDPR applies, then you have the following additional rights relating to your Personal Data, subject to applicable law in each instance:

(i) Right to Erasure. To request the deletion of Personal Data when: (A) you believe it is no longer necessary for the purposes collected; (B) you withdraw your consent or object to the processing of your Personal Data; or (C) your Personal Data was unlawfully processed.

(ii) Right to Restriction of Processing. To restrict the processing of Personal Data if you dispute its accuracy or object to its processing.

(iii) Right to Portability. To request that your Personal Data be transferred to another organization.

(iv) Right to Information about Automated Decision Making. To receive information about the basis of any automatic decision making (e.g., algorithms).

(v) Right not to be Subject to Automated Decision Making. To not be subject to decisions based solely on automated processing, unless this is necessary pursuant to a contract between us.

(vi) Right to Object to Processing Activities. To object to the processing of your Personal Data based on our legitimate interests.

If you want to learn more about any rights under the GDPR, you can visit the European Commission’s page on Data Protection at https://ec.europa.eu/info/law/law-topic/data-protection_en.

(c) California Residents. To the extent that the CCPA applies to our Services, this section governs our collection and use of “Personal Information”, as defined under the California Consumer Privacy Act (2018), as amended (the “CCPA”), if you are a resident of California. As used in the CCPA, “Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California resident or household.

(i) Your Rights. As a resident of California, you have certain rights with respect to your Personal Information, subject to applicable law in each instance:

(A) Right to Know. You have the right to request information on the categories of Personal Information that we collected in the previous twelve (12) months, the categories of sources from which the Personal Information was collected, the specific pieces of Personal Information we have collected about you, and the business and/or commercial purposes for which such Personal Information is collected and shared. You also have the right to request information on the categories of Personal Information which were disclosed for business and/or commercial purposes, as well as the categories of third parties to whom disclosure was made in the twelve (12) months preceding your request for your Personal Information.

(B) Right to Delete. You have the right to request us to delete Personal Information that we collected from you.

(C) Right to Opt-Out. You have the right to opt-out of the “sale” of your Personal Information to third parties. A “sale” for the purposes of the CCPA means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating, of Personal Information to a third-party for monetary or other valuable consideration. This includes the terms: “sell”, “selling”, “sale”, or “sold”. Except as may otherwise be provided in this Privacy Policy, we will only sell Personal Information pursuant to a separate written agreement signed by you and the Company.

(D) Right to Non-Discrimination. You have the right to not receive discriminatory treatment when you exercise your California privacy rights (e.g., denial of goods or services, provision of a different level, quality or price for goods or services). However, notwithstanding the foregoing, different service levels and prices may be provided if such difference is reasonably related to the value provided by the Personal Information.

(ii) Handling of Personal Information. The table below sets out the categories of personal information collected, disclosed and sold by the Company during the twelve (12) months preceding the “Last Updated” date of this Privacy Policy.

Please note that the categories of personal information listed below are those defined in the CCPA. This does not mean that all examples of that category of personal information were in fact collected, disclosed and/or sold.

Category of personal information	We Collected	We Sold	We Disclosed for a Business Purpose	Category of 3rd Parties to whom Disclosed
Identifiers Examples: name, postal address, unique personal identifier, online identifier, IP address, email address, driver’s license number, etc.	Yes	No	Yes	– Service Providers (e.g., payment processors) – Affiliates – Vendors to whom you authorize disclosure in connection with the products or services we provide to you.
Categories of Personal Information in Cal. Civ. Code 1798.80(e) Examples: name, signature, bank account number, credit card number, other financial information.	Yes	No	No	N/A
Characteristics of Protected Classifications under California or US Federal Law Examples: gender, age, race, medical condition, marital status.	No	No	No	N/A
Commercial Information Examples: purchase history and billing and transaction information.	No	No	No	N/A
Biometric Information Examples: physiological, biological, or behavioral characteristics (including DNA, fingerprints, images, voice recordings).	No	No	No	N/A
Internet or Other Electronic Network Activity Information Examples: information regarding a consumer’s interaction with a website, application or advertisement, including browsing history and search history.	Yes	No	Yes	– Service Providers (e.g., payment processors) – Affiliates – Vendors to whom you authorize disclosure in connection with the products or services we provide to you.
Geolocation Data Examples: physical location.	Yes	No	Yes	– Service Providers (e.g., payment processors) – Affiliates – Vendors to whom you authorize disclosure in connection with the products or services we provide to you.
Sensory Information Examples: call and video recordings, profile photos).	No	No	No	N/A
Professional or employment-related information Examples: job history, resume.	No	No	No	N/A
Non-public educational information as defined in the Family Educational Rights and Privacy Act (20 U.S.C. §1232g and 34 C.F.R. Part 99). Examples: student education records.	No	No	No	N/A
Inferences drawn from Personal Information Examples: consumer preferences, characteristics, psychological trends, behavior.	No	No	No	N/A

(d) Exercising Your Rights. If you would like to exercise your any of your Personal Data rights, please refer to our “Contact Us” section at the end of this Privacy Policy. When doing so, please tell us which right you wish to exercise and provide us with contact information to direct our response. Response procedures may vary depending on the laws applicable to you. Your use of the Services may be affected depending on the nature of the rights you seek to exercise.

Subject to applicable law: (i) we may verify your identity before fulfilling requests to exercise any rights; and (ii) we may request additional information if we cannot initially verify your identity, or if we require such additional information in order to properly assess your request. Any Personal Data you disclose to us for purposes of verifying your identity and/or exercising your rights will solely be used for the purpose of verification and processing of your request.

Communications with Us

To opt-out of receiving certain communications from us through your use of the Services (the “Communications”), you may either contact us as provided in the “Contact Us” section below, or, if applicable, click “Unsubscribe” if such function is supported in the particular Communication. Please note that certain Communications may be necessary for the proper functioning and use of the Services, and opting out of those Communications may prevent the proper use of the Services.

Personal Data About Other Individuals

Before providing any Personal Data on behalf of another person, you confirm that you have received all necessary authorizations under applicable law to do so.

Third Party Links

The Services may contain links to third party websites or applications that are not owned, maintained or operated by the Company. The Company is not responsible for the privacy practices employed by any third party, and disclaims any and all liability in connection with same. Your use of third-party websites or applications is at your own risk and discretion. These third parties may have the ability to track your use of their site and services through their own cookies and web beacons, or may otherwise collect or solicit Personal Data from you. Please read all privacy settings and notices when accessing any third-party websites or applications. You may be able to set the preferences in your web browser to inform websites that you do not want to be tracked. This is commonly located in the “preferences” or “settings” page of your web browser.

Changes to Our Privacy Policy

We may amend this Privacy Policy from time to time in our sole discretion, so please review it periodically. We will let you know via email and/or a prominent notice on the website, prior to the amendments becoming effective and update the “Last updated” date at the top of this Privacy Policy. Your continued use of the Services after any amendments to the Privacy Policy will constitute your acceptance of the Privacy Policy, as amended.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise any applicable rights, you may contact our Privacy Officer at [email protected].